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Journal speed dating


Deconstructing the most sensationalistic recent findings in Human Brain Imaging, Cognitive Neuroscience, and Psychopharmacology. Can brain activity measured while rating potential dates predict later choices at speed dating events? Haven't you lay awake at night wondering if 36 voxels in your rostromedial prefrontal cortex RMPFC can predict your future romantic decisions?

If you have, you're in luck. Cooper and colleagues conducted an fMRI study to answer this burning question in the affirmative. This might be hard for me, but I'll try to seriously convey the major point of the study: My immediate retort to the experimental approach is why would you ever think that Journal speed dating voxels in one brain area and 34 in another can drive such a complicated decision??